Climb Patagonia
Climb Patagonia is a fictitious advertising campaign that showcases Patagonia’s premium climbing gear. Climb Patagonia calls to the target market of already existing climbers and young outdoor enthusiasts looking for a new activity. This campaign plays upon the rough outdoor feel of the illustration to appeal to the roughness of the outdoor sport. The phrase climb is followed by words that emote and resonate with climbers. Climb Patagonia is a multi-faceted advertisement that can be used as a simplistic monotone illustration or can be placed over photos and used as a poster design.